“I’m itching to get the rest of you Twitching, I am!”, that’s our loquacious Christine’s opinion on Steven William’s next Startup Tablelands (ST) Funshop.
Twitch (www.twitch.tv ) is the topic and we will be Twitching away on at least one but probably two channels during the Funshop! And Twitching (if that is indeed a word!) is fun! You get to babble on as long as you like and structure has to be attended to but is so not rigid!
But why would a business bother with Twitch? After all, it started as a gamer platform and even ST hardly claims a gamer on its team.
Easy answer: Businesses are catching on that they can attract customers and start conversations with potential new customers without one cold call or without all of that often dispiriting Facebook folderol. Imagine a cafe simply running Twitch live stream to show what your specials are, how work in the kitchen really happens, to laud the healthy or social or delicious aspects of your menu without feeling like you are browbeating potential fans to join your fanclub.
Or ST will use Twitch to expand our online presence during workshops (or funshops…).
We’ve cooked up some special pricing to make sure that all of you join in. If the price is still too high, but you would help with logistics in return for a cheaper price, please ask for a discount and tell us how you can help! We want fairness in our arrangements and do not want to leave any interested participant behind. This is cutting edge material and often those who love the cutting edge have trouble monetising their early adopter or innovative approaches. Let’s look for the leading edge and move there, regardless of where we live. And remember that Twitch is the easiest social platform to not only monetise (yes, you can make money with very few followers!) but also to strike up conversations!
And see what the US Chamber of Commerce says: https://www.uschamber.com/co/grow/marketing/twitch-for-business
This workshop will include the following topics:
- Adapting live streaming platforms into your business
- Fundamentals of getting started with streaming using a smartphone or computer
- Growing your audience and generating revenue
I will be providing multiple examples of businesses and industries that have turned to live streaming thanks to the global lockdowns, and discussing with attendees how their businesses could incorporate live streaming into their business model.
Some sector examples:
- Caterers: When the global shutdown began, many lost their careers and their businesses were put on hold. As a way of maintaining their skills and livelihoods, many turned to platforms such as YouTube and Twitch to share their passions for cooking. In many of these streams, it’s common to see both an educational element of sharing recipes, to a social engagement with a pseudo-one-to-one interaction and engagement between the viewer and the streamer. Many of these streamers have been able to supplement their income thanks to the kindness and support of their viewers.
- Retail: With the boom in e-commerce, many smaller stores are unable to compete with the giants in the industry. While some are still going thanks to some market trends, those providing their own goods or services are struggling to sell in their local markets. By showcasing and demonstrating the use of their products, many businesses have been able to promote their own e-commerce platforms and sell their products to a global market with very little marketing costs. From fashion and beauty to boutique products, food/drink products, manufacturing and DIY projects, and countless others, there are a variety of ways of expanding your global reach if you’re willing to put the effort into it.
- Tourism: With so many folks now stuck to being in their little apartments in bustling cities, the thought of being able to explore the world seems impossible. Thanks to streaming, it is possible to provide experiences to those that could only dream of it. Take a tour of a local city, explore nature’s wonders, or showcase your daily life while working. These all provide a different perspective that many audiences could dream of.