Steven Williams: this fortnight’s Zoom Catchup
This zoom will provide an introductory insight into the world of live streaming, and the impacts that it may bring to businesses looking to expand their online presence and reach a larger, global community. Thanks to the global lockdowns, this has set a new precedent on how media is presented, and how revenue is generated for all businesses operating in these turbulent times.
The barriers to entry into live streaming are almost non-existent. All you need now to get started is a decent smartphone and a decent internet connection (good mobile reception). With more than 30 million viewers globally (on Twitch) and increasing monthly, now is the time to embrace this new form of media and incorporate it into your business.
I will briefly talk about the following topics:
- Adapting live streaming platforms into your business
- Fundamentals of getting started with streaming using a smartphone or computer
- Growing your audience and generating revenue
I will be providing some examples of businesses and industries that have turned to live streaming thanks to the global lockdowns, and discussing with attendees how their businesses could incorporate live streaming into their business model.
You may be able to generate revenue via advertising, subscriptions, donations, products (merchandise), sponsorships, and consultation. Generating revenue will be a long-term goal, and with a good mix of YouTube, Twitch, and other social media platforms it could be a successful avenue for you to expand your business and digital presence.